Mystical Serpent

Mystical Serpent

A' Fine Arts and Art Installation Design Award

Discover how PRHow helped Weijie Yang achieve international recognition and visibility for their innovative fine art design.

On the facade of a century old building in Shanghai China, Mystical Serpent was created a lighting art installation, blending serpent legends from ancient China and Rome. The winding 3D inflatable snake body is made of lightweight recyclable materials. It passes through the walls and windows that present a pseudo 3D effect by covering printed murals and pasting glass stickers. This installation connects the horizontal and vertical spaces, creating a three dimensional sense as a whole. It also brings a new visual experience to this century old building.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fine art. Mystical Serpent exemplifies the pinnacle of excellence in fine art, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning fine art