Turandot

Turandot

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Assel Kalyk achieve international recognition and visibility for their innovative interior design.

The designer reimagined traditional Chinese style by creating a modern and expressive design for this two-level restaurant. The space is built on a play of volumes and perspectives, with visual accents that guide the eye and add dynamic energy. Brass pipes serve as a unifying motif throughout the interior. The goal was to achieve lightness, visual depth, and comfort, avoiding direct references while preserving the atmosphere. It’s not a typical ethnic approach, but a design statement inspired by China.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Turandot exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior