The Golden Viper

The Golden Viper

A' Jewelry Design Award

Discover how PRHow helped Bettina Gomez-Latus achieve international recognition and visibility for their innovative jewelry design.

The Golden Viper pendant elegantly functions as secure ring storage, uniting symbolism and utility. Inspired by the snake as a sign of healing and renewal, the pendant enables a ring to be safely worn on a chain when it cannot be on the finger. Through a simple guiding motion, the ring is threaded through the pendant, where it rests securely without the need to remove the necklace. Its sculptural form, cast in 18k gold, blends refined aesthetics with practical wearability ideal for medical settings or active environments. Designed for elegance, comfort, and intuitive use.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning jewelry. The Golden Viper exemplifies the pinnacle of excellence in jewelry, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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