Luma

Luma

A' Fashion and Travel Accessories Design Award

Discover how PRHow helped Colin Heston achieve international recognition and visibility for their innovative accessory design.

Luma is a backpack made using a patented 3D knitting process that reduces material waste and simplifies production. Unlike traditional cut and sew methods, this approach produces fully shaped components directly from digital patterns with minimal waste and labor. The backpack is constructed from single strands of 100% pre-consumer recycled nylon, helping to lower energy use, emissions, and material waste. Luma's design is informed by nature and aims to offer a balance of function and sustainability through a streamlined minimalistic form.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning accessory. Luma exemplifies the pinnacle of excellence in accessory, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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