Zhen Yuan Zeng

Zhen Yuan Zeng

A' Packaging Design Award

Discover how PRHow helped Wen Liu achieve international recognition and visibility for their innovative packaging design.

Zhen Yuan Zeng is a baijiu brand with a five century legacy. Its iconic ceramic jar form has been reimagined through contemporary design, blending traditional craftsmanship with modern aesthetics in the bottle's architecture. The bottle is wrapped in tracing paper, inviting the consumer to unwrap it gradually; an experience reminiscent of unsealing a vintage liquor, creating a ritual that unfolds from visual appeal to emotional resonance.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Zhen Yuan Zeng exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging