Zhang Gong Lao Jiu 1975

Zhang Gong Lao Jiu 1975

A' Packaging Design Award

Discover how PRHow helped Wen Liu achieve international recognition and visibility for their innovative packaging design.

The design draws inspiration from century old locust trees, with bark textures etched as imprints of time. Through natural tactile expression, it narrates the aging journey of the liquor, capturing the unique flavor shaped by years of maturation. This is the art of time and nature in unison. The packaging uses embossed recycled pulp to replicate the trees texture, achieved entirely without ink. The bottle, glazed in Chinese white ceramic, reveals kiln transformed patterns that flow like the passage of time, each piece singular and spontaneous in its beauty.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Zhang Gong Lao Jiu 1975 exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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