Fenjiu Jujiang Lingqiong

Fenjiu Jujiang Lingqiong

A' Packaging Design Award

Discover how PRHow helped Wen Liu achieve international recognition and visibility for their innovative packaging design.

This limited edition baijiu is crafted only for Fenjiu. Its design is shaped by two inspirations. The form honors the Luliang Mountains, where Fenjiu began, echoing nature and generations of brewing tradition. The silhouette recalls the six thousand years old Yangshao amphora, an ancient vessel with a small mouth and pointed base. This ties the design to the origins of Chinese baijiu and grounds it in historical depth.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Fenjiu Jujiang Lingqiong exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging