Shibuya Tsutaya

Shibuya Tsutaya

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Ayano Nakasato achieve international recognition and visibility for their innovative interior design.

In 2024, Shibuya Tsutaya underwent a major transformation with the slogan Create the World with What You Love. Embracing its mission to become a cultural landmark, it celebrates the creativity of content makers and aims to make the world more exciting through Japanese content. The concept began with a structural overhaul to maximize usable space. Inspired by Shibuya's evolving energy, each floor was designed to be distinct yet intentionally left incomplete, leaving room for evolution and interpretation.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Shibuya Tsutaya exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior