Transition

Transition

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Shuhei Matsuyama achieve international recognition and visibility for their innovative cultural heritage design.

The exhibition updates the 1400 year tradition of Japanese flower arrangement, Ikebana, for contemporary spaces. It forms an environment where visitors experience floral art through multiple senses. The open layout without walls allows visitors to walk freely and view installations from various angles, replacing traditional frontal observation. Natural sunlight and responsive lighting shift throughout the day, causing the space and the living flowers to change continuously. The design turns flower viewing into an active and dynamic process.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. Transition exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage