Altered Heritage

Altered Heritage

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Mısra Özel achieve international recognition and visibility for their innovative cultural heritage design.

This sculptural bench originates from parts of a damaged Italian console dating back to the early 20th century. Rather than restoring the missing sections, the design reinterprets the fragmented form through bold material interventions. Hand-carved beechwood is combined with Rosso Levanto marble and satin stainless steel to create a hybrid composition. The result is a functional seat that retains traces of its historical origin while presenting itself as a contemporary collectible object.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. Altered Heritage exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage