Hellenic Routes

Hellenic Routes

A' Packaging Design Award

Discover how PRHow helped Antonia Skaraki achieve international recognition and visibility for their innovative packaging design.

Hellenic Routes transforms a wine bottle into a cultural journey. Inspired by postage stamps, each label features regional folklore costumes, symbolizing messages from Greece's vineyards. The flat, bottle enhances usability while evoking the feeling of travel and discovery. Premium materials and detailed printing elevate the tactile experience, while the design encourages reuse as a collectible. This fusion of tradition, narrative and modern design creates packaging that invites consumers to explore the heritage and spirit of Greek wines.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Hellenic Routes exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning packaging