Kweichow Moutai Osaka Expo Edition

Kweichow Moutai Osaka Expo Edition

A' Packaging Design Award

Discover how PRHow helped Yingsong Brand Design (Shenzhen) Co, Ltd achieve international recognition and visibility for their innovative packaging design.

Moutai is a commemorative liquor designed for the 2025 Osaka World Expo. Taking inspiration from the exterior of the China Pavilion at the Osaka World Expo, it resembles a traditional Chinese book and is produced using eco friendly materials. The wine bottle is surrounded by metal landscape, and the metal bottle cover can also be reused. The most unique idea is the metal timeline at the top of the box, representing the century long intersection of Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning packaging. Kweichow Moutai Osaka Expo Edition exemplifies the pinnacle of excellence in packaging, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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