Dissolving Corbin Building

Dissolving Corbin Building

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Zihua Mo achieve international recognition and visibility for their innovative architecture design.

Dissolving Corbin Building is a mixed-use building design based on the adaptive reuse of the historic Corbin Building in Lower Manhattan, New York. The vertical complex rises about 55 metres over 15 floors and combines housing, communal kitchens, a public food court, a food market and vertical farming. A new steel frame carries prefabricated modular units with articulated brick and terracotta cladding. Rooftop gardens and a rooftop bar above the adjacent Fulton Center extend a public route that begins at the subway. Shared cooking and dining are treated as community spaces.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Dissolving Corbin Building exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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