Palm Collection

Palm Collection

A' Garden and Outdoor Furniture Design Award

Discover how PRHow helped Helle Nielsen achieve international recognition and visibility for their innovative outdoor furniture design.

Palm Collection is a seating project developed in collaboration with Danish designer Finn Oestergaard. Comprising Palm Swing and Palm Nest, the design explores comfort through calm, sculptural forms. A powder coated aluminum frame combined with handwoven rope and soft cushions creates a balance between structure and flexibility. Designed for both indoor and outdoor use, the collection adapts to residential and hospitality settings, offering a considered approach to material, form, and everyday use.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning outdoor furniture. Palm Collection exemplifies the pinnacle of excellence in outdoor furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning outdoor furniture