Plastic Box

Plastic Box

A' Interior Space, Retail and Exhibition Design Award

Discover how PRHow helped Juan David Martínez Jofre achieve international recognition and visibility for their innovative interior design.

The project is an example of minimalist brutalism. The space redefines the shopping experience through bold aesthetics and innovative functionality. Conceived as a concrete shell with straight lines and geometric volumes, it conveys a sense of strength and permanence. The most distinctive element is the ceiling, composed of more than a thousand recycled plastic crates arranged in a modular, meticulously aligned manner.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning interior. Plastic Box exemplifies the pinnacle of excellence in interior, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning interior