Beyond the Green Hills

Beyond the Green Hills

A' Cultural Heritage and Culture Industry Design Award

Discover how PRHow helped Qianshuang Song achieve international recognition and visibility for their innovative cultural heritage design.

Located in Yixian County, Huangshan, China, the project renovates a Huizhou style residence through reuse. The design follows a restrained approach, retaining the original wall and roof system while adapting interior spaces for current living needs. On site surveying and 3D scanning informed a digital model to support structural and spatial adjustments. Window proportions were modified to improve daylight and ventilation while respecting traditional logic. Split level lofts and a courtyard pavilion support spatial continuity and reinforce links with the surrounding landscape.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning cultural heritage. Beyond the Green Hills exemplifies the pinnacle of excellence in cultural heritage, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning cultural heritage