Willow

Willow

A' Furniture Design Award

Discover how PRHow helped Roccadadria Luca achieve international recognition and visibility for their innovative furniture design.

The inspiration for the Willow table stems from contemporary architecture. A minimalist metal frame supports the wooden top, spacing it apart to create a suspended effect. The distinctive feature lies in the legs, equipped with curved sheet metal covers that can be customized in leather or wood, and easily interchanged throughout the table's lifespan. Applying the same wood finish from the top to these covers guarantees material continuity and visual harmony. A fluid extension mechanism integrates seamlessly, expanding its capacity without disrupting the original closed configuration.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Willow exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture