Upcycled Echo

Upcycled Echo

A' Decorative Items and Homeware Design Award

Discover how PRHow helped Chao Yang achieve international recognition and visibility for their innovative homeware design.

The project addresses environmental and creative challenges in Jingdezhen's ceramic industry, where nearly 10 percent of decals are discarded each year and may contain heavy metals. It transforms this waste into functional and artistic ceramic HiFi speakers. Discarded motifs are cut and recombined through artistic collage to create unique handcrafted surfaces while meeting modern acoustic standards. The design offers a sustainable solution to industrial waste and unites ceramic tradition with contemporary technology.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning homeware. Upcycled Echo exemplifies the pinnacle of excellence in homeware, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning homeware