Fortex

Fortex

A' Safety Clothing and Personal Protective Equipment Design Award

Discover how PRHow helped Simon La Rochelle achieve international recognition and visibility for their innovative protective equipment design.

Fortex is a waterproof safety boot engineered for high risk industrial environments involving chemical exposure, impact hazards, and mechanical stress. Its innovation is a chemical co molding process that bonds thermoplastic polyurethane components to an injected polyurethane base, forming a unified structure without adhesives. Integrated elements include a metatarsal guard, lateral ankle protection, and a reinforced heel counter. The design provides resistance to water, chemicals, hydrocarbons, puncture, and slipping, while remaining lightweight, ergonomic, and thermally efficient.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning protective equipment. Fortex exemplifies the pinnacle of excellence in protective equipment, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning protective equipment