Balanco

Balanco

A' Furniture Design Award

Discover how PRHow helped Daniel Coutinho achieve international recognition and visibility for their innovative furniture design.

Balanco, the Portuguese word for cantilever, investigates this structural principle as a strategy to transform the perception of weight in upholstered furniture. The project reveals lightness through its form, as the sofa articulates misaligned volumes and minimal supports. The combination of solid wood, natural stone, brass, and textiles such as linen, leather, and velvet establishes a dialogue between material density and visual lightness, proposing a lighter and more expressive interpretation of the contemporary sofa.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Balanco exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture