Otsuchi

Otsuchi

A' Lighting Products and Fixtures Design Award

Discover how PRHow helped Yuto Yamada achieve international recognition and visibility for their innovative lighting design.

The Table lamp is made from a deer leather captured in Otsuchi, Iwate, Japan. Otsuchi was destroyed by the devastating tsunami caused by the 2011 Great East Japan Earthquake. Our crop has been damaged due to a significant increase in number of deer, while the population of local residents declined. Local hunters started the Gibier business to carry on the life of a deer that was hunted as vermin. This lamp was created in a hope to carry on deer's life and create a feeling of peace to the user.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning lighting. Otsuchi exemplifies the pinnacle of excellence in lighting, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning lighting