The Cuban

The Cuban

A' Furniture Design Award

Discover how PRHow helped Alp Usluduran achieve international recognition and visibility for their innovative furniture design.

The Cuban is a bar cabinet designed for storage and social use. A humidor lined with cedar wood is integrated into the cabinet structure, providing a controlled environment for cigars, while the interior holds whiskey. The curved doors are made of flexible plywood with a high gloss lacquer finish, and marble is applied to the top surface. The upper surface can also be used as a deck for turntables and music equipment. Internal cable channels and power outlets allow several devices to operate through a single connection. A digital system controls humidity and lighting.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. The Cuban exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture