Sfumato

Sfumato

A' Furniture Design Award

Discover how PRHow helped Nedim Mutevelic achieve international recognition and visibility for their innovative furniture design.

The dynamic outline of this shelf system evokes the skyline of an urban landscape – spacious and massive at the bottom, broken and fragmented at the top, with a continuous horizontal base. Different configurations and dimensions are realized through the simple combining of the modules. Sfumato is a modular, stand-alone or wall shelf system for your small items. Those you want to exhibit or hide, either with a play of shadows or closed doors.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning furniture. Sfumato exemplifies the pinnacle of excellence in furniture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning furniture