Superegg

Superegg

A' Fine Arts and Art Installation Design Award

Discover how PRHow helped Jaco Roeloffs achieve international recognition and visibility for their innovative fine art design.

Superegg represents the rapid multiplying of single use coffee capsules, which symbolises human convenience and its impact on the environment. Appearing levitated above ground, the textured geometric superegg shape, as documented by mathematician Gabriel Lame, is dotted with random discarded coffee capsules arranged into perfect lines. The visceral experience engages the viewer from all angles and distances. Over 3000 capsules were collected via a call to action on social media and the local community. Superegg allows the viewer to peruse waste and encourages new recycling habits.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning fine art. Superegg exemplifies the pinnacle of excellence in fine art, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

View Award-Winning fine art