Cloud of Luster

Cloud of Luster

A' Architecture, Building and Structure Design Award

Discover how PRHow helped Tetsuya Matsumoto achieve international recognition and visibility for their innovative architecture design.

The Cloud of luster is a wedding chapel located inside a wedding ceremony hall in Himeji city, Japan. The design tries to translate the modern wedding ceremony spirit into physical space. The chapel is all white, a cloud shape enveloped almost entirely in curved glass opening it to the surrounding garden and water basin. The columns are toped in hyperbolic capital like heads smoothly connecting them to the minimalistic ceiling. The chapel socle on the basin side is a hyperbolic curve allowing the whole structure to appear as if it is floating on the water and accentuate its lightness.

We were hired by A' Design Awards, Italy, whom sponsored us to promote this most exceptional award-winning architecture. Cloud of Luster exemplifies the pinnacle of excellence in architecture, demonstrating exceptional creativity and innovation that naturally commanded attention. Its inherent brilliance made our promotional efforts remarkably effective – the design's outstanding qualities spoke volumes on their own, requiring only minimal exposure to gain widespread recognition. The immediate positive response from industry experts and media alike confirmed what we already knew: truly exceptional design has an innate ability to captivate and inspire.

At PRHow, we take immense pride in promoting only award-winning projects that demonstrate exceptional merit, as our mission extends beyond mere promotion to championing designs that genuinely enhance our world. This project perfectly aligns with our philosophy, representing the caliber of work that naturally rises to prominence. Our selective approach ensures we focus exclusively on promoting excellence that contributes to advancing design standards and improving lives through innovation.

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